Product Details
課程須知
初賽形式：紙質(zhì)客觀題考試，時長 60 分鐘。采用答題卡和機器閱卷。在 FBLA 指定的省會城市或就近城市考場進行考試，考試場地將提前通知并由 FBLA 官方監(jiān)考。
課時：每個類目共10小時，根據(jù)學生的參加的類目進行
輔導大綱
1.Sports & Entertainment 類目輔導大綱
| Key?Topics | Allocated?Time?(hours) |
| Sports?and?Entertainment?Marketing | 2 |
| Facility?and?Event?Management | 1 |
| HR?Management | 1 |
| Promotion,?Ads?and?Sponsorship?for?Sports?and?Entertainment?Industry | 1 |
| Financing?and?Economic?Input | 2 |
| Planning,?Distribution,?Marketing,?Pricing,?and?selling?sports?and?entertainment?events | 2 |
| Sports?Law | 1 |
| Communication?in?Sports?and?Entertainment | |
| Ethics | 2 |
| Licensing | |
| Sports?Governance | |
| Leadership?and?Managing?Groups?and?Teams?in?the?Sports?and?Entertainment?Industry | 1 |
| Management?Strategies?and?strategic?planning?tools | 2 |
2.Marketing Track 輔導大綱
| Key?Topics | Allocated?Time?(hours) |
| Basic?Marketing?Concepts | 3 |
| Marketing?Information,?Research?and?Planning | |
| Product | 1 |
| Price?&?Place | 1.5 |
| Promotion?and?Selling | 1.5 |
| Economics?and?Business | 1 |
| Legal,?Ethical?and?Social?Issues | 1 |
| Review?/?Q&A | 1 |
3.BFP Track輔導大綱
| Key?Topics | Allocated?Time?(hours) |
| Business?Plan?Basics | 2 |
| Business?Description | |
| Operation?and?Management | 1 |
| HR?Management?in?Business?Plan | 1 |
| Marketing?&?Sales?in?Business?Plan | 2 |
| Financial?Institution?and?Loans,?Insurance | 1 |
| Accounting?and?Taxation | 1 |
| Financial?Forecast | 2 |
4.BP Track輔導大綱
| Key?Topics | Allocated?Time?(hours) |
| Business?Plan?Basics | 2 |
| Business?Description | |
| External?&?Internal?Analysis | 1 |
| HR?Management?in?Business?Plan | 1 |
| Marketing?&?Sales?in?Business?Plan | 2 |
| Operation?in?Business?Plan | 1 |
| Finance?and?Accounting?in?Business?Plan | 2 |
| Review?/?Q&A | 1 |
