學(xué)A-Level商務(wù)你必須要記住的六個(gè)核心商業(yè)原理

Category: A-level課程, 國(guó)際課程 Date: 2018年10月27日下午3:44

在學(xué)習(xí)A-Level商務(wù)的過程中，我們要時(shí)刻牢記并能靈活運(yùn)用這6個(gè)核心商業(yè)原理
1. 變化

Change is the only constant. Exciting new enterprises are often created in response to economic, cultural or technological changes. Existing businesses must adapt to change if they are to survive and grow.

變化是永恒存在的。公司的誕生很多時(shí)候都是由于經(jīng)濟(jì)，文化，和技術(shù)發(fā)生了變化。公司要想存在和發(fā)展，就必須要適應(yīng)各種各樣的變化。

2. 管理

Management is relevant to every person in a business. Good leadership, strong motivation in workers, effective systems and clear communication are hallmarks of successful businesses.

管理涉及到企業(yè)里的每一個(gè)人。優(yōu)秀的領(lǐng)導(dǎo)力，有強(qiáng)大工作動(dòng)力的員工，高效的機(jī)制和良好的溝通都是企業(yè)獲得成功的重要因素。

3. 以客戶為中心

Customer focus means a business will design and produce goods and services that people want to buy. Customers provide the revenue which sustains a business. Successful businesses really understand their customers and strive to provide products that their customers love.

企業(yè)得以存在和發(fā)展依靠的就是客戶創(chuàng)造的營(yíng)業(yè)額，所以企業(yè)必須要了解客戶的需求，提供客戶需要并喜愛的產(chǎn)品和服務(wù)。

4. 創(chuàng)新

Innovation enables a business to re-invent itself and stay ahead of the competition. The business world is dynamic and companies must seek to innovate through product development, more efficient processes and finding better ways ‘to do business’.

創(chuàng)新是一家公司保持強(qiáng)有力競(jìng)爭(zhēng)力的有效途徑。在不斷變化的商業(yè)世界里，企業(yè)必須不斷尋求創(chuàng)新，加強(qiáng)產(chǎn)品研發(fā)，提高管理流程的效率才能立于不敗之地。

5. 創(chuàng)造價(jià)值

Creating value is the core reason why any organisation exists. Effective organisations aim to maximise stakeholder value. For most businesses this will be about maximising shareholder value, but social enterprises will also have other, non-financial, aims. Stakeholders also need to measure the value that is created.

創(chuàng)造價(jià)值是企業(yè)存在的最主要原因。有效經(jīng)營(yíng)的企業(yè)目的就是最大化所有利益相關(guān)者的價(jià)值。對(duì)于大多數(shù)企業(yè)來說，就是最大化股東利益，但一些社會(huì)型企業(yè)會(huì)制定一些其他的目標(biāo)。所有的利益相關(guān)者都需要去估量一家企業(yè)創(chuàng)造了多少價(jià)值。

6. 戰(zhàn)略

Strategy is about knowing where you are, where you want to get to and how you are going to get there. Managers need to think about, decide on and put into action major long term plans – such as buying another business, entering a new market or developing a new technology.

企業(yè)給自己清晰定位，制定發(fā)展目標(biāo)以及具體的經(jīng)營(yíng)辦法。管理者要制定企業(yè)的長(zhǎng)期發(fā)展計(jì)劃，比如購(gòu)買另一家企業(yè)，進(jìn)入新的市場(chǎng)或研發(fā)新的技術(shù)等。

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