大學(xué)生商賽通用課程
翰林大學(xué)生商賽課程旨在幫助學(xué)生了解商業(yè)競賽的基礎(chǔ)知識(shí)和技能，從而提高其參賽的能力。課程內(nèi)容包括如何分析商業(yè)問題、制定商業(yè)計(jì)劃、營銷策略、財(cái)務(wù)管理、商業(yè)模式創(chuàng)新等方面的知識(shí)，并通過案例研究和團(tuán)隊(duì)合作來加強(qiáng)實(shí)踐操作能力。同時(shí)，該課程還將引導(dǎo)學(xué)生通過市場調(diào)研、客戶需求分析、競爭對手分析等方法，培養(yǎng)他們的商業(yè)頭腦和創(chuàng)新思維，為未來的創(chuàng)業(yè)和職業(yè)發(fā)展打下堅(jiān)實(shí)的基礎(chǔ)。
- 課時(shí)：30小時(shí)
Product Details
一、課程大綱
1、Desk?Research
-?Different ways to conduct research
-?Finding private information
2、Storyline structure
-?Basic structure for case competition
-?Logic structure
3、Storyline building
-?Pyramid structure
-?Good storyline vs Bad storyline
4、Financial Analysis
-?Financial accounting basics
-?Fundamental analysis
5、Brainstorm session
-?Applying analytical models
-?Feasibility check
6、Student research discussion
-?Industry, market, consumer, business model
-?In-class discussion
7、Student research discussion
-?Organization structure, marketing plan, financial projection
-?In-class discussion
8、PPT/reporting training
-?Basic slide structure training
-?How to leverage ppt tools
9、PPT/reporting training
-?PPT review and enhancement
-?Written communication enhancement
10、1st?draft review and analysis
11、Case competition presentation
-?Develop outline
-?Role play practice
12、Case competition presentation
-?Q&A preparation
-?Presentation mock
13、Final draft review and analysis
14、TBD based on student situation
15、TBD based on student situation
二、導(dǎo)師介紹
Michael導(dǎo)師
曾先后就職于奧瑋咨詢紐約和上海辦公室，任高級項(xiàng)目經(jīng)理，曾斬獲中美兩地多家頂級咨詢公司全職offer，商賽經(jīng)驗(yàn)豐富，面試過100+候選人，VOYAGE聯(lián)合創(chuàng)始人，對于咨詢領(lǐng)域求職擁有豐富經(jīng)驗(yàn)。
輔導(dǎo)2018級奧緯商賽冠軍團(tuán)隊(duì)
畢業(yè)于CMU 計(jì)算機(jī)專業(yè)
擅長咨詢等行業(yè)的簡歷重塑、case 框架輔導(dǎo)、mock interview等等
輔導(dǎo)學(xué)員拿到MBB、奧瑋、oc&c等Tier1、Tier2咨詢公司的實(shí)習(xí)、全職offer
